Creative conflux talks about how user stories help to build great experiences

I believe every design has a story that is waiting to be unraveled. To me, design helps in building empathy and emotional connect to a product or technology. Just like in a story, design too is made up of numerous elements tied in together to evoke an emotional response in users. I find it fascinating and challenging to be able to work in conflux with technology and art to bring out meaning to madness.